Whether you’re looking to increase your website traffic or increase your number of new customers, there are several common auto dealer digital marketing strategies & expert tips to consider. Some of these strategies include creating memorable commercials and retargeting ads on Facebook. Others involve creating a well-designed and responsive website. Below we’ll discuss some of the more effective ones. Then, to get the most out of these strategies, consider implementing them yourself. Listed below are five of the most effective ones.
Creating a social media strategy
Developing a social media strategy for your auto dealership requires knowing your target audience. Whether they are millennials, seasoned professionals, or a mix of both, you need to create content that will be of interest to your audience. You can find this information by researching your CRM or using marketing experts’ help. You can also find information about their income, occupation, and interests. Then, you can share this information with your audience on social media.
Retargeting ads on Facebook
One of auto dealers’ most overlooked marketing strategies is using standard Facebook ads. These appear in a user’s newsfeed alongside organic updates from friends and brands they follow. But they are ineffective if you want to turn your Facebook ads into effective sales tools. Instead, it would help if you used retargeting ads on Facebook to reach those most likely to buy a vehicle from your dealership. Using Facebook ads is an excellent method for advertising your business. The site allows you to target audiences similar to your current customers. You can also target users based on demographics. This technique has proven to be very effective in increasing sales for auto dealers. And you can also target your audience based on their location, interests, and likes. Once you know the demographics of your target audience, you can use Facebook ads to reach them in the most relevant manner.
A common auto dealer digital marketing strategy that involves retargeting ads on Facebook is called remarketing. This strategy can send reminder messages to people who visited your website but did not convert into sales. Facebook Pixel will help you stay top of mind among website visitors and increase the number of conversions. In addition, retargeting ads can include callouts for the latest inventory, offers, and special deals for first-time customers.
Creating a well-designed website
Creating a well-designed website is one of the most effective ways to connect with buyers early in their vehicle-buying journey. When shoppers start their research online, they can read reviews of various vehicles and build brand awareness. This valuable content can encourage shoppers to bookmark your website for future reference. In addition, because most consumers begin their vehicle-buying research online, you must also have a mobile-friendly website.
As part of your digital marketing strategy, you should also create a mailing list or subscribe to a newsletter. These two strategies can blend to increase the business generated by website visitors. While mass marketing can provide a strong brand identity, it may not suit internet marketing because most Internet visitors look for targeted information. On the other hand, CRM focuses on increasing volume with current customers. It is effective at establishing a relationship with customers but cannot differentiate a business from its competitors. Using a well-designed website, however, is a great blend of mass marketing and CRM.
Creating memorable commercials
Creating memorable auto dealer commercials starts with identifying your target audience and developing advertising messages to appeal to those consumers. You can target customers based on their lifestyle and interests. For example, you can use sports car imagery to attract people who want a fast car or luxury cars to target upmarket buyers. Regardless of your target market, you must showcase your vehicle in its best light. To do this, consider using carousel ads that let viewers scroll through various images of the vehicle they want to buy.
You can borrow from successful campaigns in other industries if you want your ad to get people talking about your dealership. Some campaigns have gone viral. Sometimes, these campaigns are just random occurrences, but others become memorable for many reasons. Look for the ad ideas similar to your own, and adapt them to fit the target audience. By following these ideas, you can create a memorable car commercial to draw attention.
Creating a responsive website
In an increasingly mobile-first world, creating a responsive website is crucial for the success of an online business. Over 40% of consumers research a mobile device before making a purchase. Further, 55% of mobile shoppers first find products on social media before making a purchase. By ensuring that your website displays properly on all types of devices, you’ll be able to capture more leads and maintain a competitive advantage.
When creating a responsive website, remember that different devices require different image sizes. For example, images on a desktop website may need a 1200-pixel resolution, while mobile users will need a 400-pixel resolution. However, using the same image resolution across all devices can cause the website to load too slowly. Instead, upload different image resolutions for different devices and assign different “media tags” for each. Creating a responsive website is a part of common auto dealer digital marketing strategies.