A good webinar platform should offer several benefits to marketers. Besides offering robust features, it should also be convenient to use. Moreover, it should be able to integrate with CRM. Advanced features are crucial for brand reputation and conversion. These tools provide sophisticated metrics that track the success of webinars and provide detailed information about attendee engagement. Weigh your options and pick a good webinar platform that suits your needs.
Convenience
A good webinar platform will make the registration process as simple and hassle-free as possible. In this age of the mobile phone, it is critical to ensure your webinar is accessible on the go. Regardless of the type of device, you must cater to your audience’s needs. If your webinar is only accessible on desktops, it is also necessary to make it responsive on mobile devices. Advanced features can help you capture registrations on your site and track where people came from.
Besides enabling you to record and host live and pre-recorded webinars, a good webinar platform should have powerful marketing tools for generating leads. If no one knows about it, then the webinar is useless. To get more participants, you must promote it. You can do this by creating a registration page and a landing page. Both of these places send a professional image to your audience and make them feel that your webinar is something worth attending.
Robust features
A robust webinar platform will allow you to collect more data from your audience. With this data, you can better target your audience and keep track of the people who attended your webinar. The platform should also allow you to connect with third-party services like email marketing. In addition, GDPR compliance is essential because the law is catching up with the internet. This feature means you can stay compliant while ensuring your audience’s privacy.
A good webinar platform will allow you to create automated and live webinars, upload slides and share videos during the webinar, and track audience interactions with polls, chats, and handouts. It should also let you track the success of your webinars with detailed analytics and integrate with third-party services such as MailChimp and Drip. And a good webinar platform will be affordable. Many different webinar platforms are available, so take your time and compare them to decide which one suits your needs best.
User-friendly interface
A good webinar platform should have a user-friendly interface, which allows you to control many aspects of your broadcast. Some features you should include are the ability to share feedback, call-to-action, screen sharing, and analytics. Some webinar platforms also offer integrations with marketing tools. Here are some of the best webinar platforms to choose from. They should also provide good features essential to your webinar’s success.
The first quality to look for is the user-friendliness of the software. Good software will not give you a headache. The interface should be clean and without any jarring design elements. No one wants to stare at a pink screen or blue font. Moreover, the software should be easy to use and not annoy your attendees. A good platform should also be compatible with various operating systems.
CRM integration
The CRM integration of a good webinar platform is essential for marketers because it enables them to automatically transfer their audience’s details into their marketing automation and CRM systems. This integration helps marketers use the data collected from their webinars, including drop-off and stay-on audiences. In addition, webinars can help marketers convert leads into deals with laser-targeted drip campaigns. CRM integration is essential for marketing and sales teams, as it helps them manage their customers and contacts. A good webinar platform can integrate with Salesforce to help streamline business operations. Breakout rooms, for instance, allow small groups of webinar attendees to meet privately, answer questions, and work in teams. Facebook Live, a feature available on many social media sites, allows webinar hosts to broadcast live videos. It also integrates with CRM, enabling event organizers to create and edit personalized messages for each participant.
Price
Before you start looking for the best webinar platforms, there are several things you should consider. The first is how many people you’ll be inviting to your webinar. While most webinar platforms can handle many attendees, it’s important to remember that Google Hangouts can only take a small number of participants simultaneously. In addition, the app only works with the Chrome browser and Android and iOS devices, so it won’t work for you if you want to invite as many people as possible. Another essential factor to consider is whether you’ll be using a platform with built-in web conferencing and webinar functionality or if you’ll have to pay extra for these features. Also, you’ll need to decide whether you’ll be using a tool that can integrate with your current marketing efforts.
Choosing a webinar platform should also be based on your budget and the type of webinar you plan to host. Some webinar platforms are free, while others have a paid version. Dreamcast is one of the most popular webinar platforms, and its customizable features allow you to customize the software to meet your specific needs. For example, you can use Google Calendar and integrate it with your business. In addition, some webinar platforms have dial-in phone numbers and live chat. Lastly, you should be able to customize your webinar for your audience’s time zone.
