With modern advancements in technology, access to the internet is becoming easier and easier. No matter where you are, you can pretty much get onto the web from any device – whether it’s a laptop, a tablet, or a smartphone.
The way in which websites are displayed varies from device to device – of course, they were initially designed for computer screens. However, these days, you can get mobile optimization, ensuring that your website is properly displayed on smartphones.
What is Mobile Optimisation and How Does it Work?
In a nutshell, mobile optimization is the process by which the content of your website is altered to work properly on smaller screens. However, it’s more than just being mobile friendly – being mobile friendly is a simpler process whereby content is rearranged and compressed rather than altered altogether.
Mobile optimization, on the other hand, is a more complicated process that involves designing an entirely different experience, not just tweaking an existing model. Of course, a mobile-friendly is better than one with nothing at all, but mobile optimization ought to be the goal to ensure that users have the best possible experience.
Hallmark Features of a Mobile Optimised Website
A website that has been optimized for mobile use ought to have the following traits:
- Smaller images
- Checkout Options for guests
- Multiple screens instead of having to scroll all over
- Bigger buttons
- Auto-fill form fields
- Settings that auto-detect location
All of these features work together to allow for a better user experience for customers navigating your website.
Why is Mobile Optimisation Important?
We all know how frustrating it can be to try and navigate an ordinary website on a mobile device – squinting to read tiny text, trying to click on little buttons, and constantly scrolling back and forth. These days, people are impatient – we want to be able to do things like play at Lucky Creek Casino, shop online, or read the news as efficiently as possible, as fast as possible. If something’s going to take long or be difficult and irritating, customers are simply going to give up and move on, and nobody wants that.
This concept is called conversion – the process of a customer setting out to do something and achieving a goal. If there’s anything standing in their way to make that more difficult, such as a badly designed website, the conversion won’t be achieved. This kind of obstacle to conversion is referred to as friction, and it’s something that we ought to try and avoid at all costs. Friction makes life harder for potential customers and stops them from achieving their goals on your website.
Not prioritising mobile optimization counts as friction, and it pushes customers away. In fact, research shows that conversion rates are a lot higher when customers are using mobile devices. When websites on these devices are properly optimized, the conversion rates increase exponentially.
Of course, conversion is about customers achieving their goal, which, ultimately, is what you want too. Happy customers mean successful business!